85 Advisors acts as exclusive financial advisor to LogicJunction on its recent sale to Purple WiFi
NEW YORK, NY – October 23, 2019 – 85 Advisors is pleased to announce the sale of LogicJunction, a leading provider of indoor positioning and wayfinding software technology, to Purple WiFi.
LogicJunction provides a complete, highly scalable, and easy-to-use indoor location services solution for creating enhanced digital maps and indoor wayfinding experiences. Its software platform is used by some of the largest healthcare organizations globally. LogicJunction’s underlying technology utilizes WiFi, Bluetooth, as well as the unique geomagnetic signature of a building to provide precise indoor location/navigation with minimal hardware infrastructure required.
Purple offers a WiFi platform through which businesses can monitor a customers’ shopping patterns and habits, allowing them to communicate with targeted messaging, as well as providing powerful analytics tools. With the acquisition of LogicJunction, Purple now offers one of the most comprehensive and scalable indoor navigation systems, including ahead-of-the-curve location-based indoor positioning, overlaying the service with its existing data analytics portfolio, enhancing both client and end-user experience.
85 Advisors acted as exclusive financial advisor to LogicJunction in connection with the transaction. Financial terms were not disclosed.
A link to Purple’s press release announcing the transaction is available here.
About LogicJunction
LogicJunction is a Cleveland-based technology solutions provider specializing in indoor navigation systems for the healthcare industry. With a suite of well-established navigation platforms, including a state-of-the-art mobile app that fuses Geomagnetic location-based data with Wi-Fi and BLE data, LogicJunction delivers a scalable and cost-saving system that enhances indoor experience.
About 85 Advisors
85 Advisors is a strategic and financial advisory firm that helps technology companies plan, analyze and execute successful growth, financing, and M&A strategies. We work closely with our clients' senior management and board of directors to evaluate, plan and execute myriad strategic alternatives, including mergers, acquisitions, financings, joint ventures, and divestitures. Our focus and expertise extend beyond traditional investment banking services and, accordingly, we serve as a trusted and objective advisor to growth-stage and middle market technology companies on a variety of investment, growth, and operational matters. Our recommendations are informed by our extensive domain expertise paired with rigorous analysis of relevant macro, industry, company- and situation-specific factors. To this end, we have a strong track record of anticipating disruptive trends and changes in the competitive dynamics within the IT sector and advising our clients on how to exploit these shifts proactively.